How to Make Real Estate Videos: Top 5 Common Mistakes to Avoid
Creating engaging real estate videos can be a game-changer for your business, but it’s easy to fall into common traps that reduce their effectiveness. After teaching over 200 students through my online course, I’ve noticed a few recurring mistakes that many aspiring videographers make. Let’s break down the most common pitfalls and how to avoid them to ensure your real estate videos captivate your target audience.
1. Videos Are Too Long
Mistake: Making overly long, artsy videos can lose your audience’s interest quickly.
Solution: Be efficient with your edits. The goal of a real estate video is to showcase the property, not create a full-length film. Once you think your video is complete, challenge yourself to cut an additional 10% off the length. This ensures your content is engaging and keeps viewers watching until the end.
Pro Tip: Focus on keeping your video between 1-3 minutes for optimal viewer retention. Highlight the property’s best features concisely and leave your audience wanting more.
2. Use Short Clips
Mistake: Including clips that are too long can make your video feel slow and uninteresting.
Solution: Each shot should be around 5 seconds or less. The goal is to give a quick tour of the property, not allow viewers to memorize every detail of each room. By keeping your clips short, you maintain a dynamic flow that keeps viewers engaged.
Pro Tip: Use cutaways and transitions to create a seamless flow between scenes. This helps maintain the pace while showcasing the property’s highlights.
3. Tailor Your Demo Reel to Your Target Market
Mistake: Using a demo video that doesn’t match your target clients’ needs can backfire. For example, showcasing a budget apartment if you’re trying to land high-end real estate clients.
Solution: Make sure your demo video aligns with the types of properties you want to film. If you’re aiming to shoot luxury homes, showcase high-end properties in your demo reel. Don’t have a suitable property to film? My Real Estate Video Course offers strategies to get access to demo properties that fit your niche.
Pro Tip: Your demo video is your calling card. It should showcase your best work and align with the style and quality your ideal clients are looking for.
4. Avoid Over-Shooting
Mistake: Spending too much time filming “just in case” footage can lead to wasted hours in both shooting and editing.
Solution: Plan ahead by creating a shot list. Know exactly which shots you need before arriving at the property. This will save you time on-site and during post-production, allowing you to deliver polished videos faster.
Pro Tip: Stick to your shot list but allow some flexibility for spontaneous creative shots. A handful of extra, intentional shots are better than hours of unnecessary footage.
5. How to Get More Clients
Mistake: Many videographers struggle with getting new clients because they rely on word of mouth rather than proactively reaching out.
Solution: It’s a numbers game! Build a personalized template to reach out to realtors, property managers, and development companies. Consistently refine your approach based on feedback until you see conversions. If you’re getting too many “No’s,” it may be time to improve your demo reel.
Pro Tip: A high-quality demo video can open doors. Make sure it’s polished, professional, and highlights your best work to impress potential clients.
Ready to Level Up Your Real Estate Videos?
If you’re looking to master the art of filming, editing, and securing paying clients for real estate videography, check out my Real Estate Video Course.
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Additional Resources:
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Don’t miss out on this opportunity to sharpen your skills, attract more clients, and boost your business. Your journey to mastering real estate videos starts now!