Clearly - A New Standard for Safety and Community
For our longtime client, Clearly, reopening their doors after the Covid-19 closures was more than just a return to business—it was an opportunity to show their commitment to safety and community. In this powerful video, we captured the significance of this moment, emphasizing Clearly’s dedication to customer health and well-being as they resumed in-store service.
This project presented a chance to blend messaging around safety, resilience, and community action, resulting in a message that reassures and inspires. Here’s how we approached it:
Conveying a Thoughtful Return: Clearly’s reopening wasn’t a simple “back to normal.” Our video script emphasized the careful steps and planning that went into creating a safe environment, reinforcing Clearly’s respect for the new normal. By highlighting safety measures such as distancing and cleanliness, we illustrated Clearly’s commitment to protecting both their staff and their community.
Emphasizing Community and Resilience: The narrative focuses on how it took a community effort to flatten the curve, instilling a sense of pride and gratitude. We used visuals and a thoughtful tone to celebrate the collective resilience that allowed Clearly to open its doors once again, transforming the store reopening into a message of unity and optimism.
Creating a Message of Reassurance and Responsibility: Customers needed to know that their safety was Clearly’s top priority. Through scenes showing mask-wearing staff, sanitization processes, and safe spacing in-store, we reassured viewers that Clearly had implemented comprehensive measures to provide a safe shopping experience.
Capturing the ‘New Normal’: This video aimed to normalize and embrace the idea that safety and distance are here to stay. We incorporated elements that reflect this “new normal” mindset, showing Clearly’s efforts to set a positive example and lead with care as they reopened.
Moves Media is proud to help Clearly tell their story as they continue to serve their customers responsibly and with integrity. This project was more than a reopening; it was a testament to Clearly’s values and the strength of community in navigating challenging times.
If your brand needs to convey an important message, Moves Media can help bring it to life. Our team specializes in crafting narratives that resonate with your audience, whether it’s celebrating resilience or redefining what it means to connect. Reach out to explore how we can make your message memorable.
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