CLIENT: 
Best Buy & Jillian Harris
Best Buy’s goal was to highlight smart home technology to attract customers that would resonate with the need and understand how the tech could fit into their daily lives. Their goal was to have relatable content and feature products/ tech without being obviously product saturated. They had over 10 key products to feature in the video.
Best Buy outfitted Canadian celebrity and influencer Jillian Harris’ home with a variety of home technology including, a smart sprinkler system, Nest Camera, smart home washer & dryer, The Frame TV and more. Jillian Harris is best known from W Network’s “Jillian & Justin”, HGTV Love it Or List it Vancouver, and ABC’s Bachelorette. The Moves Media team had one day to film a variety of pieces in Jillian’s home life and how she integrates the smart home tech found at Best Buy. Moves Media focused on seamless product integration into the storyline to ensure flow as well as highlight each tech gadget.
No Time, No Problem
With Jillian Harris’ busy life our team about half a day in the house to capture all the elements of her life that she interacts with her incredible smart home tech. We also had to work in her 2 year old son Leo’s nap times and unpredictability typical of any child. To make sure we got all the shots required to put this together into a day in the life flowing video, we followed a specific shot list of scenes interacting with the different technology in Jillian’s house. We ended up needing to change the filming order several times throughout the day but having planned out for several scenarios in advance we managed to covered enough ground efficiently to leave the that day feeling confident that we had great footage to work with going into the editing room.
Seamless Product Integration
Best Buys wanted the story to flow naturally and not have their product placements be too obvious or over dramatic. We made sure that each wide shot flowed into a tight shot highlighting the technology we needed to showcase seamlessly. The story being told also took focus off the specific product being shot and emphasized how each product fit so well into Jillian’s life, relatable to other home owners who have similar tasks to accomplish throughout the day.
Graphics That Fit
To add to the fun nature of the video we added simple animated graphics to the video to help share the experience. Our animated clock icon helped provide a smooth perceptive way to highlight the passage of time and transition into different parts of the day attached to Jillian’s regular routine. We went through a variety of options to make sure the graphics matched the Best Buy brand and still added a level of flare to the overall video.